Privacy Policy

Date Effective: October 2020​


This Privacy Policy pertains to the online data collection practices of Pure Body Innovations (“we” or “us”) and outlines the information we collect while you use the website: (the “Site”) and how we utilize this information. Please note that this Privacy Policy, along with our children’s privacy statement, does not apply to any information provided offline, through other means (e.g., in-person events, telephone, or postal mail).

Please carefully review this Privacy Policy. By accessing and using the Site, you agree that your use of our Site and any privacy-related disputes are subject to this Privacy Policy. As the internet is continually evolving, we may need to update our Privacy Policy in the future. In such cases, we will post the changes on this website and update the Effective Date accordingly. By continuing to use the Site after these changes are posted, you accept the modified Privacy Policy.

How We Collect and Use Information

We may collect and store personal or other information that you voluntarily provide online while using the Site (e.g., when on the Site or in response to a feature provided on the Site). The Site contacts individuals only if they have explicitly requested it or if they have signed up to receive our messages, attended our events, or purchased our products. Information collected during online registration and online purchases generally includes names and email addresses for registration or opt-in purposes, as well as names, postal addresses, and credit card information when registering for events or purchasing products. You provide us with this information.

We also automatically collect and store information as you navigate the Site. This includes information about your computer’s internet connection, which helps us improve web page delivery and measure Site traffic. Additionally, we may use browser cookies to enhance your experience on the Site. Cookies are small files placed on your hard drive by your web browser for record-keeping purposes. They allow us to observe how and when visitors use the Site, deliver advertisements, and measure visitor patterns and trends. Cookies also prevent you from re-entering preferences in areas where you may have entered them before. Web beacons (single-pixel graphic files or “transparent GIFs”) may also be used to access cookies and count Site visitors or open HTML-formatted email messages.

We use the information collected while you use the Site in various ways, such as customizing features, displaying ads on the Site, and offering additional offers via email, direct mail, or other means. We may also share your information with third parties, including service providers, contractors, and third-party publishers and advertisers, for various purposes. Unless you follow the process detailed below, we reserve the right to use, disclose, and share all the information collected from you while using the Site for any purpose, including providing you with information about products and services. To opt out of these purposes, send an email to the Online Privacy Coordinator at [email protected], requesting removal from any information lists used for such purposes or sold to third parties.

Please be aware that when you voluntarily make your personal information available online for third parties to view (e.g., on message boards, weblogs, through email, or in chat areas), that information can be seen, collected, and used by individuals other than us. We are not responsible for any unauthorized third-party use of this information.

Some of our third-party advertisers and ad servers that display ads on the Site may collect information through cookies, web beacons, or similar technologies. These advertisers and ad servers may use the information they collect to display their ads, measure and research ad effectiveness, and for other purposes. The use and collection of your information by these third-party advertisers and ad servers are governed by the relevant third-party’s privacy policy and are not covered by our Privacy Policy. The privacy policies of these third-party advertisers and ad servers may differ from ours. If you have concerns about a third party’s use of cookies, web beacons, or your information, please visit the respective website and review their privacy policy.

The Site contains links to other websites and offers access to products and services provided by third parties. We do not control the privacy policies of these external websites. When you access another website or purchase third-party products or services through the Site, your information is governed by that website’s operator or provider’s privacy policy.

We may also offer content, products, and services through our Site or email messages in collaboration with third-party providers, who may display their brands on the Site with such content, products, and services. We may share any information you provide or that is collected when you visit these pages in cooperation with our provider partners. In some cases, the provider partner may directly collect information from you, in which case the partner’s privacy policy will apply to your information. The privacy policy of our provider partners may differ from ours. If you have questions about a provider partner’s privacy policy, contact the partner directly for more information.

Please note that, on occasion, we may release information about our visitors when such release is necessary to comply with the law or protect the rights, property, or safety of the Site’s users or the public.

As our business expands, we may buy or sell various assets. In the unlikely event that we sell some or all of our assets or if another company acquires one or more of our websites, user information may be among the transferred assets.

Google Analytics

We use Google Analytics Advertiser Features to optimize our business, including:

  • Remarketing with Google Analytics
  • Google Display Network Impression Reporting
  • DoubleClick Platform integrations
  • Google Analytics Demographics and Interest Reporting

By enabling these Google Analytics Display features, we are obligated to inform our visitors of the use of these features. We and third-party vendors use first-party cookies (e.g., Google Analytics cookies) or other first-party identifiers and third-party cookies (e.g., DoubleClick cookies) or other third-party identifiers to collect data on your activities on our Site. This data helps us contact you if you begin to fill out our checkout form but abandon it before completion, sending an email reminder to finish your order. The “Remarketing” feature lets us reach individuals who have visited our Site before and match the right audience with the correct advertising message.

You can opt out of Google’s use of cookies by visiting Google’s ad settings, or opt out of a third-party vendor’s use of cookies by visiting the Network Advertising Initiative opt-out page.


As advertisers on Facebook and through our Facebook page, we (not Facebook) may collect content or information from Facebook users, using such information as outlined in this Privacy Policy. You consent to our collection of this information.

We adhere to Facebook’s Data Use Restrictions:

  • Any Facebook advertising data we collect, receive, or derive is only shared with someone acting on our behalf, such as our service provider. We are responsible for ensuring our service providers protect Facebook advertising data, limit its use, keep it confidential, and secure it.
  • We do not use Facebook advertising data for any purpose (e.g., retargeting, combining data across multiple advertisers’ campaigns, piggybacking or redirecting with tags) except on an aggregate and anonymous basis, unless authorized by Facebook. We use it to evaluate the performance and effectiveness of our Facebook advertising campaigns.
  • We do not use Facebook advertising data, including targeting criteria for a Facebook ad, to build, add to, edit, influence, or augment user profiles, including profiles associated with any mobile device identifier or other unique identifier identifying a particular user, browser, computer, or device.
  • We do not transfer any Facebook advertising data (including anonymous, aggregate, or derived data) to any ad network, ad exchange, data broker, or other advertising or monetization-related service.

General Data Privacy Regulation (GDPR)

The GDPR came into effect on May 25, 2018, with the goal of protecting the data of European Union (EU) citizens. As a company that markets its site, content, products, and/or services online, we do not specifically target our marketing to the EU or conduct substantial business within the EU. If the data you provide during your use of our site, content, products, and/or services is subject to GDPR, we will comply with the relevant portions of the Regulation.

If you are a resident of the European Economic Area (EEA) or access this site from within the EEA, you may have certain rights, including access, correction, deletion, portability, and restrictions on the processing or objection to the processing of your personal data. This includes the “right to be forgotten.”

To make any of these requests, please contact our GDPR contact at [email protected].

California Consumer Privacy Act (CCPA)

The CCPA took effect on January 1, 2020, with the aim of safeguarding the personal information of California residents. The CCPA includes specific threshold requirements that a company must meet to be required to comply with its provisions. To the best of our knowledge, our company does not meet these thresholds. In the event of a change in our status, and if the data you provide while using our site, content, products, and/or services falls under CCPA, we will adhere to the relevant portions of the Act.

If you are a California resident, you may have the right to:

  • Request disclosure of the personal information we have collected about you and the types of third parties with whom it has been shared.
  • Request a portable copy of your information.
  • Opt out of receiving marketing messages or having your information sold to third parties.
  • Request the deletion of your personal information.

To make these requests, please contact our CCPA contact at [email protected]

Children’s Privacy Statement

This children’s privacy statement explains our practices regarding the online collection and use of personal information from children under the age of thirteen. It provides information about the rights of children under federal law regarding such information.

  • The Site is not intended for children under the age of thirteen, and we do not knowingly collect personally identifiable information from children under the age of thirteen as part of the Site. We screen users to prevent those under thirteen from providing personal information. If we discover that we have unintentionally received personally identifiable information from a user under the age of thirteen as part of the Site, we will delete this information from our records. In the future, if our practices change, we will obtain verifiable parental consent before collecting personally identifiable information from children under the age of thirteen as part of the Site.
  • As we do not collect personally identifiable information from children under the age of thirteen as part of the Site, we do not knowingly distribute such information to third parties.
  • We do not knowingly allow children under the age of thirteen to publicly post or otherwise distribute personally identifiable contact information on the Site.
  • We do not condition a child’s participation in the Site’s online activities on the provision of personally identifiable information because we do not collect such information from children under the age of thirteen as part of the Site.

How We Store Your Information

Your information is stored on the list server responsible for delivering Site content and messages. Only those managing these lists can access your information to deliver emails to those who have opted to receive Site materials.

All emails and messages sent by the Site include an unsubscribe link. You can remove yourself from our mailing list at any time by clicking the unsubscribe link provided in all communications we send.


We may change this policy at our discretion at any time. If we update this policy, the updates will be posted on this page of our website.

If you have questions or concerns about our privacy policy, please direct them to: [email protected]

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